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Marketing Manual – FMT


A step by step guide to creating a

fashion marketing plan. 

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A 48 page Manual that gives you step by step instructions on creating a marketing plan for your fashion business. 

Creating a marketing plan for your fashion brand gives your brand clarity and direction. It ultimately becomes the heart of your business, by giving you a space to explore your brand, get it down on paper and a tangible product to be able to share with investors and team members ensuring that everyone understands and is working from the same intent.

Creating a marketing plan will help you to ……

  • Summarise your business
  • Understand the industry situation
  • Recognise and explore your strengths, weaknesses, opportunities and threats.
  • Strengthen your success rate
  • Add value to your brand
  • Research and analyse your competitors
  • Define your customer
  • Analyse and define your brand identity
  • Strengthen your product
  • Create a clear strategy
  • Set clear objectives and goals
  • Explore business growth and expansion potential